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5 successful bloggers: Building blogs of money

5 successful bloggers: Building blogs of money
Updated: 29 May 2016, 03:21 PM IST
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5 successful bloggers: Building blogs of money
Text: Ishani Duttagupta, ET Buraeu

Blogging about your passion is a great way to express your thoughts and opinions and seek out people with similar interests.

It gets even better when you can monetise those passions when the people you connect with acknowledge you as an expert.

These are five successful bloggers, making way through their passion.

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Bloggers for joggers
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Bloggers for joggers
Blog: BandraRoad

Followers: 10,000

Model Surelee Joseph and stylist Marvin D’Souza started BandraRoad as a blog over a year back.

A year of blogging and social posting helped them figure out a demand for comfort wear for men and women.
The duo then began hunting for production capabilities in India to source their products.

“Although we haven’t started with a wide range, we are getting great feedback from folks who have followed our blog, as well as from new customers,” says Joseph.

In pic: Surelee Joseph with investor Sujal Shah.



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Having his cake
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Having his cake
Blog: Bake with Shivesh

Followers: ​73,000

Shivesh Bhatia has a huge following on his blog Bake With Shivesh and has been featured by Instagram on its official page.

His huge number of followers has made big brands take notice.

These include Foodhall, Del Monte, KitchenAid India, Britannia, Tupperware, Fujihoro, Flipkart and Amazon.

“I feel I add a personalised element to every collaboration. Everything from baking and styling to photography and social-media sharing is done by me," says Shivesh.

In pic: Shivesh Bhatia, founder, Bake with Shivesh.

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Style in India
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Style in India
Blog: StyleCracker

Followers: Over 1 lakh

Dhimaan Shah and Archana Walavalkar, started StyleCracker as a styling platform simply because every other fashion website was focusing on ecommerce.

From a pure-play styling service, the challenge was to make all the recommendations shoppable for users and become a one-stop shop for their fashion needs.

StyleCracker raised around $1 million last year and the aim is to drive business to generate cash flow and scale profitably.

In pic: Dhimaan Shah and Archana Walavalkar, co-founders, StyleCracker.

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Eating their heart out
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Eating their heart out
Blog: Food Talk

Followers: 500,000

What Shuchir Suri and Anjali Batra noticed was that everyone was taking photos of food and uploading them on the Facebook group.

This is how Food Talk came about.

The goal is to build a platform-agnostic tool so that restaurants and brands are able to reach their target group.

“In the long run, Food Talk is going to become a lot smarter, almost like a personal concierge helping you discover food based on your palate,” says Suri.

In pic: Shuchir Suri and Anjali Batra, co-founders, Food Talk.

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