1 . THE TYPE OF AUDIENCE
What kind of audience does ESPN have? Probably men that are into sports. Do you think advertising
women shoes would be effective? Nah.
Understand the kind of audience your traffic source has.
Ngo Tip: You can ask your traffic source for a report on which countries they have the most volume in.
Sometimes they can even give you more detailed information such as age, gender, and other demographic
information.
If you have a great offer to promote to Singapore, wouldn’t it make sense to only work with traffic sources
with significant Singaporean traffic?
2 . THE TARGETING OPTIONS
Targeting is your ability to promote your ads to a select portion of the audience. The more targeting
options the traffic source has, the better.
Some examples of targeting options
• Age
• Gender
• The state they’re in
• Their favorite television shows
• The time of the day they’re viewing your ad.
• What device the person (Mobile or Desktop, iPhone vs. Android)
• The website they’re visiting (also known as placement or SiteID)
Targeting lets you promote to the most profitable segments.
Imagine if you had a pet walking business.
You spend $100 for 1000 flyers. You want to put the flyers in the places where your audience are most
likely to be.
Putting them around Groceries stores and Walmart MAY work, but they can be even more targeted.
You can put them around pet stores, dog parks, and veterinarians.
That’s what a big part of running campaigns is: You need to figure out WHO wants your offer, and then
TARGET them.
That’s why Google and Facebook are considered the top traffic sources. It’s not just because of the amount
of VOLUME they have but also because of their TARGETING ability.
3 . THE COSTS
Each traffic source also has different ways to pay (different bidding models).
One site might be overpriced due to the competition. Another one might be a “hidden gem” and have plenty
of high converting sites.
4 . RULES AND REGULATIONS
This is huge.
Some traffic sources are more strict than others. That means you’re limited to what you can promote.
5 . THE AMOUNT OF TRAFFIC AVAILABLE
Not every traffic source is capable of generating 5-figures a day. I always tell people to go big.
Hint: If you’re a newbie, don’t worry about hitting the big numbers. Big paydays will come later. Focus
on making your first $100 a day.
6 . THE COMPETITION
There are some traffic sources out there that are amazing, and not too competitive. If there is a ton of
supply and not much buyers, then it can be underpriced.
7 . THE QUALITY OF THE TRAFFIC SOURCE
“The Leads are weak? No, you’re weak!”
I’m gonna tell you straight up, some traffic sources suck.
Maybe there’s a lot of FRAUD traffic.
• You think that click you paid $.50 for was a real human who can convert, but it was actually a
bot from a publisher.
• You THINK that click was an iPhone user in Singapore. But in actuality it was an Android user
from Malaysia. Great traffic sources have the funds / people to re-invest in better technology so
this doesn’t happen as often.
The Different Types of Paid Traffic Sources
There are hundreds if not thousands of traffic sources out there. The easiest way to understand the
difference is to put them into different CATEGORIES.
Social Traffic
Social traffic sources refer to targeting users based on demographics, interests, or a number of other
similar targeting options.
Social ad platforms qualify users based on advertiser targeted options like age, interest, geo, etc. If the
user meets the advertiser’s requirements, then the ad will be shown.
Social traffic allow creative advertisers to tailor ads around a specific user base.
Social Traffic Sources:
1. Facebook
2. PlentyofFish
3. Pinterest
Although there are tons of social networks available to buy traffic, we’re going to focus on the biggest
one: Facebook.
With a huge selection of targeting options and its nearly unlimited supply of traffic, Facebook is one of
the most lucrative traffic sources for affiliates.
Main Testing Variables on Facebook:
1. Age Brackets
2. Interest Keywords
3. Bidding Type
Search Traffic
Search traffic simply describes traffic that comes from search engines.
For the sake of keeping things simple, we’re going to only discuss Google, the biggest search engine (and
traffic source) in the world.
With Google being the #1 search engine in the world, it is the most visited website globally.
Google is a powerful, attractive traffic source because it allows keyword targeting (the search queries
that are typed in the search box). You’re able to provide ads specifically for what users are searching for.
For example, if you go into Google and type “big screen tvs,” you’re going to be immediately shown search
results and search ads relevant to this query.
Notice that there are two types of results being shown:
1. Organic Results
2. Paid Results
Google’s paid search platform is known as Adwords.
Advertisers are able to pay their way to being listed at the top for targeted keywords.
Your Cost Per Click is determined by which keyword you’re bidding on and the relevancy of your ad and
website to that keyword.
Google’s ad platform is user-friendly and has a host of tools and settings to help you create the most
relevant, powerful, and cost-efficient campaign in minutes.
What kind of audience does ESPN have? Probably men that are into sports. Do you think advertising
women shoes would be effective? Nah.
Understand the kind of audience your traffic source has.
Ngo Tip: You can ask your traffic source for a report on which countries they have the most volume in.
Sometimes they can even give you more detailed information such as age, gender, and other demographic
information.
If you have a great offer to promote to Singapore, wouldn’t it make sense to only work with traffic sources
with significant Singaporean traffic?
2 . THE TARGETING OPTIONS
Targeting is your ability to promote your ads to a select portion of the audience. The more targeting
options the traffic source has, the better.
Some examples of targeting options
• Age
• Gender
• The state they’re in
• Their favorite television shows
• The time of the day they’re viewing your ad.
• What device the person (Mobile or Desktop, iPhone vs. Android)
• The website they’re visiting (also known as placement or SiteID)
Targeting lets you promote to the most profitable segments.
Imagine if you had a pet walking business.
You spend $100 for 1000 flyers. You want to put the flyers in the places where your audience are most
likely to be.
Putting them around Groceries stores and Walmart MAY work, but they can be even more targeted.
You can put them around pet stores, dog parks, and veterinarians.
That’s what a big part of running campaigns is: You need to figure out WHO wants your offer, and then
TARGET them.
That’s why Google and Facebook are considered the top traffic sources. It’s not just because of the amount
of VOLUME they have but also because of their TARGETING ability.
3 . THE COSTS
Each traffic source also has different ways to pay (different bidding models).
One site might be overpriced due to the competition. Another one might be a “hidden gem” and have plenty
of high converting sites.
4 . RULES AND REGULATIONS
This is huge.
Some traffic sources are more strict than others. That means you’re limited to what you can promote.
5 . THE AMOUNT OF TRAFFIC AVAILABLE
Not every traffic source is capable of generating 5-figures a day. I always tell people to go big.
Hint: If you’re a newbie, don’t worry about hitting the big numbers. Big paydays will come later. Focus
on making your first $100 a day.
6 . THE COMPETITION
There are some traffic sources out there that are amazing, and not too competitive. If there is a ton of
supply and not much buyers, then it can be underpriced.
7 . THE QUALITY OF THE TRAFFIC SOURCE
“The Leads are weak? No, you’re weak!”
I’m gonna tell you straight up, some traffic sources suck.
Maybe there’s a lot of FRAUD traffic.
• You think that click you paid $.50 for was a real human who can convert, but it was actually a
bot from a publisher.
• You THINK that click was an iPhone user in Singapore. But in actuality it was an Android user
from Malaysia. Great traffic sources have the funds / people to re-invest in better technology so
this doesn’t happen as often.
The Different Types of Paid Traffic Sources
There are hundreds if not thousands of traffic sources out there. The easiest way to understand the
difference is to put them into different CATEGORIES.
Social Traffic
Social traffic sources refer to targeting users based on demographics, interests, or a number of other
similar targeting options.
Social ad platforms qualify users based on advertiser targeted options like age, interest, geo, etc. If the
user meets the advertiser’s requirements, then the ad will be shown.
Social traffic allow creative advertisers to tailor ads around a specific user base.
Social Traffic Sources:
1. Facebook
2. PlentyofFish
3. Pinterest
Although there are tons of social networks available to buy traffic, we’re going to focus on the biggest
one: Facebook.
With a huge selection of targeting options and its nearly unlimited supply of traffic, Facebook is one of
the most lucrative traffic sources for affiliates.
Main Testing Variables on Facebook:
1. Age Brackets
2. Interest Keywords
3. Bidding Type
Search Traffic
Search traffic simply describes traffic that comes from search engines.
For the sake of keeping things simple, we’re going to only discuss Google, the biggest search engine (and
traffic source) in the world.
With Google being the #1 search engine in the world, it is the most visited website globally.
Google is a powerful, attractive traffic source because it allows keyword targeting (the search queries
that are typed in the search box). You’re able to provide ads specifically for what users are searching for.
For example, if you go into Google and type “big screen tvs,” you’re going to be immediately shown search
results and search ads relevant to this query.
Notice that there are two types of results being shown:
1. Organic Results
2. Paid Results
Google’s paid search platform is known as Adwords.
Advertisers are able to pay their way to being listed at the top for targeted keywords.
Your Cost Per Click is determined by which keyword you’re bidding on and the relevancy of your ad and
website to that keyword.
Google’s ad platform is user-friendly and has a host of tools and settings to help you create the most
relevant, powerful, and cost-efficient campaign in minutes.
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